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// 07 — ABOUT
ABOUT FIRM.
A barbershop in Moscow, founded in 2012. Four locations.
FIRM is a barbershop in Moscow, founded in 2012. We cut and shave with conviction, pour whiskey, and promise nothing more.
We came together with one big goal: to build a place that did not exist before — one that would make life better for men and for the city.
We respect each other but imitate no one. We do not need rules or convention. We are free from public opinion. The mission of FIRM is to strengthen real masculine values: quality, simplicity, plain talk.
In fourteen years we opened four locations in central Moscow: Arbatskaya, Krasnye Vorota, Kurskaya, Kievskaya. Each one has barbers with 3+ years of experience and a shared school. Every location has its own character, but the overall style stays the same.
// 07 — ABOUT
ABOUT FIRM.
A barbershop in Moscow, founded in 2012. Four locations.
FIRM is a barbershop in Moscow, founded in 2012. We cut and shave with conviction, pour whiskey, and promise nothing more.
We came together with one big goal: to build a place that did not exist before — one that would make life better for men and for the city.
We respect each other but imitate no one. We do not need rules or convention. We are free from public opinion. The mission of FIRM is to strengthen real masculine values: quality, simplicity, plain talk.
In fourteen years we opened four locations in central Moscow: Arbatskaya, Krasnye Vorota, Kurskaya, Kievskaya. Each one has barbers with 3+ years of experience and a shared school. Every location has its own character, but the overall style stays the same.